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24 Hour design challenge

Winners announced!

Joint Winners of the 24 Hour Design Challenge… 

We, the SIDeR Programme committee, are pleased to announce the winners of the 24 Hour Design Challenge which took place on the 13th of march. For 24 hours, ten student teams from all over the world competed over the internet, trying to beat the design brief mentioned below into a bloody pulp of great design. 

Words are cheap, but honestly: all of the teams in their own way deserved to win, and we did not expect this level of enthusiasm. Still - we have to have at least some winners, so here we go. The winners are *drumroll* 

DIGIFUTURES for Rights Revealing Machine

AUMENTED for My Friendly Stranger!

Both teams have managed to create something beautiful in a very short time, and below we argue for them being the winners. 

We'd also like to extend an honorable mention to M*E*C and Svada Caisette - they were in the running until the last moments of the competition, but we had to choose. 

Here are the argumentation for the winners - as written by our team of 4 reviewers. The rest of the teams will receive a few notes of comments and encouragement too :)

DigiFutures - Rights Revealing Machine

Rights Revealing Machine from Jess Myra on Vimeo.

Project idea clearly positioned within the theme, well described concept and process, great presentation and video. Bold and provocative concept that actually could create a collective awareness about human rights in an ambient way. While being somewhat automagical it still raises interesting questions about what technology can and should be able to do, and how this might bring different groups together. Of course lots of question also arise when considering the actual design; how to recognize, what should be recognized, how people should be able to react to the image and so forth, which could also have been reflected upon. Good final note, great with internal links. Really good documentation in general of the design process. 

Great idea even if it is highly unlikely to see it happen (it's quite a complex story, human rights, and how does one capture a cultural background via a camera). But on a conceptual level it is strong; it is highly political (although not politicised) and implicitly argues that technology should indeed be used for awareness issues more often. This I concur with. And if we introduced a bit of manual input, this would work as an installation.

Impressive that this is a one-person team. Great blog - does exactly what a process blog should do: show what you think, do and hope for during your design process. The concept video describes it nicely, both the concept and the ideas leading up to it.

AUMented - My Friendly Stranger

Nice idea that seeks to make people friendlier; a sort of online support group for strangers. You've taking the "empowering through interaction" literally and I like your interpretation of what it means to empower someone and what digital technology can do that nothing else can. Your video describes it well and is cute too. Your "Looking back" post is a good example of what a process blog can be used for. It's a pity that your blog doesn't have so many pictures of you working. It would have been a nice addition and it would have been easy to do. 

It's a pity you didn't manage to find supporting theory or similar projects (related work). you talk about it on your blog but it's not in your final note. This would have been a nice addition.

Very simple and easy to understand concept, and potentially very rich in use; I like the asesthetics of the video. I think the concept thoughtfully addresses the theme of empowering interactions, although I would have liked to see more about how the app deals with tabooed subjects in the video. Could have used more pictures for the documentation of the design process. 

Historical stuff below: 

On the 13th of March we will host the SIDeR 24 Hour Design competition. It is open to student-teams from around the world, including bachelors, masters and phd-level, and takes place over the internet using social media to communicate progress from local efforts. The winning team will receive a travel scholarship for attending the SIDeR 2013 conference in Aarhus to the amount of 1000 EUR provided they come to Aarhus and present their conceptual work at the conference. There will be some additional hardware prizes too, as well as small in-competition sprints.

Below you will find the design brief as well as practical information regarding the design challenge, and you can always find out more by going to

Design Brief

Download the design brief HERE

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This is what you will have to submit

An online design journal on Tumblr

To demonstrate your design process you are required to keep a Tumblr blog throughout the 24 hours ( Use your Tumblr to record any major stages for your design, such as user research, prototyping, etc - the Tumblr setup is very well suited for shorter notes, pictures etc and will be easy to maintain throughout the competition. Tumblr is also suited for following specific tags, much like twitter (see for instance

Share as much as you can. We don’t expect you to share any ideas or results before the end of the 24-hour challenge, but what we want to be able to follow is the methodology you used to come up with your final design. Please post on Twitter with the #sider2013 tag whenever you update your blog (and include a link to the post) - this will make it easier to follow your progress. Please enable the RSS feed on your blog as well.

Make sure we have the link to your Tumblr as soon as possible by emailing it along with your team name, team participants, and your school/university affiliation (university, department, city, country) to Also include the names of all team members somewhere on your blog. We suggest you write your first blog post as one of the first things you do after the competition has kicked off in order to keep the activity going.


To demonstrate your solution you are asked to submit a video. This can be either a video prototype or a concept video. Anything from animation through screen capture to acting is valid. Note that this means that you don't necessarily have to implement the system. The video should not be longer than 4 minutes. Include at least a title and your team name somewhere in the video. Make sure to leave enough time for rendering the video as this can be a slow process.

Final note

To describe your project you additionally have to write a brief note explaining concept, design process, and response. You are also encouraged to include research references and other relevant links in the note. Send the links to your final note and to your video to We will send you a confirmation email when we received your submission.

Video and note have to be submitted as final post on your design blog. Upload your video to an online video site, such as Vimeo or YouTube, that allows you to embed it in your blog post.

Submissions will be open until  Thursday 14 March 20:00 (CET).

Since uploading to online video sites can take time, you can optionally upload the final video file (use the Public Folder in Dropbox - more info here) or any other file sharing service, and include the download link as placeholder in your final blog post by Thursday 14 March 20:00 (CET).

Your submission will be assessed by our panel of judges (see below) according to the following criteria:

  • Quality of design process and use of interaction design methods and theory

  • Design quality, innovation, and originality of your response to the challenge

  • Considerations into user experience and user interaction

  • Quality, visual style, clarity, and depth of the submission (video and note)


TBA - a group of experienced researchers and design practitioners :)

Prizes and awards

The judges will review all submissions to the 24-hour online challenge using the above criteria. The winning team will receive a travel scholarship for attending SIDeR 2013 in Aarhus to the amount of 1,000 EUR and to present their work at the conference, as well as a few extra prizes independent of expenses.

Coverage and documentation/Talk about your progress

Apart from the submission requirements mentioned above, we love to see as much 'behind the scenes' coverage as possible – use your Tumblr blog to tell us about your process as well as TwitterFlickr,VimeoYouTube, etc to cover every aspect of your design journey. Please use #sider2013 for tagging any challenge-related posts on all of these social media services.

Online support

You can post questions on Twitter (@sider_2013), or through email ( We will provide support throughout the 24 hours of the challenge.


By participating in the SIDeR student design challenge, you agree to the publication of your entry (video and blog) on the SIDeR website ( You further grant us the rights to include parts from your video submission in a video documentation about the challenge. Any material we publish will be fully referenced and your team will remain the copyrights. The travel scholarship can only be used towards expenses for attending the SIDeR 2013 conference, i.e. travel tickets (train, bus, airfare), conference registration, accommodation in Aarhus during the days of the conference. You will receive the scholarship after sending us the according invoices as proof of your expenses.

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Revised 22.03.2013